<< 广告狂人 第4季 第08集>>
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1. They're crap.
简直就是垃圾。
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2. They're definitely not as high-quality as Topaz.
质量肯定比不上派氏的产品。
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3. Well, they're in four test markets
他们在4个市场做了试销售。
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4. and they're outspending you six to one.
他们的推广费用是你们的6倍。
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5. And they're outselling you 20 to one.
销量是你们的20倍。
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6. It's more than the packaging. It's the placement.
不光是包装的问题 而是销售渠道。
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7. They're not just selling them in drug stores.
他们不仅在药房出售。
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8. They're focusing on supermarkets.
更把重心放在了超市。
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9. And they're only $1.39 a pair.
而且只要1.39美元一双。
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10. So what, we need to lower our price and buy more ad time?
所以我们应该降价 再多投广告吗。